I was listening to an interview to Seth Godin, the Internet Marketing Guru, available at Ducttapemarketing.com.
The following statement took my attention. "Be remarkable, by simply delivering what you promised to deliver."
It seems like simple common sense...
A simple statement in itself, but if deeply analized not so simple to accomplish. If you are working on your own, it could me a matter of simply maintaining your promise...
But what does it mean for a multiperson SME or a big corporation?:
¤ As a company, do you know what is exactly offered to clients?
¤ Is your company, (or are you) providing your teams and different departments all the necessary tools and techniques to share information?
¤ You could state that strict process, investment in standards will take care of this. Really?...
Does your sales team really know how production is handled? If you have an operations manual (you should), hand it over to your business development people.
Is your marketing campaign in synch with what is really done once you get the go ahead from your client?
Be remarkable and work on analyzing how applying this statement to your specific case will make your service outstand from your competition.
It seems like simple common sense...
A simple statement in itself, but if deeply analized not so simple to accomplish. If you are working on your own, it could me a matter of simply maintaining your promise...
But what does it mean for a multiperson SME or a big corporation?:
¤ As a company, do you know what is exactly offered to clients?
¤ Is your company, (or are you) providing your teams and different departments all the necessary tools and techniques to share information?
¤ You could state that strict process, investment in standards will take care of this. Really?...
Does your sales team really know how production is handled? If you have an operations manual (you should), hand it over to your business development people.
Is your marketing campaign in synch with what is really done once you get the go ahead from your client?
Be remarkable and work on analyzing how applying this statement to your specific case will make your service outstand from your competition.
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