More than ever before, the need for specialization is affecting the localization industry.
Analysis tends to show that the language industry is growing but still I have to say I see more and more small and medium companies suffering from reduced budgets on the side of their clients.
Still two kind of companies seem to be doing pretty well:
- Companies that clearly alleviate the internal work for Buyers. They offer a complete service package offering far more than linguistic services.
- Highly specialized companies. Companies that sell on a specific niche, no general translation. Specific needs or additional services to text localization that no one else on the market can offer.
Where your piece of the cake? If your marketing material and "specializations" list more than 2 unrelated industries, maybe it's time to reevaluate which cake you are really in.
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