Many wonder how to build rapport, engage, get connected. Different tools that could be used to facilitate this connection are already being used with us (against us?) for selling products, making us come back to buy, etc....
But how can we use them when offering services? How can we use these tools to reward clients? How can we engage employees and collaborators into the organization's mission or simply towards the success of a project?
Game Dynamics are just one of the many categories of these tools. The idea is of course to use these dynamics for the right and good reasons. It is very interesting to see that these tools are essential when you are running a volunteers organization for instance, where the reward is not monetary...And you don't want your teams to be with you just for the money, right?
The reward does not necessarily need to be money. It can be free stuff, certificates
("never underestimate the power of certificates" - anonymous (don't remember where I heard this clever statement), and the
more interesting:
- Recognition
- Sense of contribution
- Visibility
Let's analyze some of these dynamics. Check if you can put in practices any of these (share please if you do :-) )
The appointment dynamic: to succeed, you have to come back to a specific place at a predefined time to make a predetermined action.Meetups, Monthly meetings, Events, but also challenges at a specific place to get a special reward.
Influence and Status: One member with the ability to modify the behavior of another's actions using social pressure.I want this, I want this, I want this....I really need this... That's the goal of this dynamic. Make people want to level up. And this is a powerful motivator. We see it all over the place, in social networks, with credit cards (it's the black or golden one you want...). There is a level, up there, where you want to be.
You can influence people by making them want to grow.
The progression dynamic: Success is granularly displayed and measured through the process of completing itemized tasks.Are you 100% complete? Are you? You still need to show up here, or need to contribute with this. Then you will get your points.
This is indeed a powerful dynamic, not having something 100% done makes us nervous, we want to get there and have it completed, but we specially want to show that we have done what we have to do.
Communal discovery: An entire community is rallied to work together to solve a challenge.This is a very interesting one for team work. Much more can be accomplished when working within real times, than working on independent silos. It could be named: "Contribute to a goal greater than oneself". The challenge here is to manage to make people work together in order to achieve something. It is actually a very interesting dynamic because of the social implications. If we work together as a coordinated group, we will make the target even more interesting than what we originally expected. 2+2 does not equal 4 but 5 or more...
Inspired by: Seth Priebatsch: Building the game layer on top of the world http://www.youtube.com/watch?v=Yn9fTc_WMbo