When to show you are really devoted to your costumers?

Simply think of all possible interactions with your client contacts as the opportunity to add value to their business, their position in their organization. 

Maybe simply taking 2 minutes to think of the best way to communicate, the best way they can use your deliverable will help you find the best way to serve your costumer, make them happy and have, not only a more profitable business or increased revenue, but a more interesting interaction with your contacts