We are all confronted with opportunities where another person asks us to behave in a way incompatible with our values.
My feeling is that this behavior comes from lack of confidence. And many many times these attitudes and decisions are completely unnecessary.
Clients want the truth, feel the truth and actually today can very easily check the truth! You may think you are loosing an opportunity if you say no. You are probably winning much more in terms of future opportunities and reputation if you stand strong on what you believe is correct.
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