Some of you commented that a small company could not afford to have one person dedicated to this activity only. Actually that was not exactly what I was refering too. In whatever service provider each step of the process needs a role, a responsible. This does not mean you need to have a full time person for each and every possible role. It does mean however that you need to be able to name the person accountable for each and every crucial phase of your process.
Size does not matter in this case. It could be a 200, 20, or 2 person company, but the structure needs to be there.
A similar concept is explained by M.Gerber's EMyth book http://www.e-myth.com/.
People can switch roles, and will need to wear different hats in the different situations and phases of a project or process.
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