I'm definitely not a fan of Car TV Shows.
However, I get hooked each time I see an originally presented, mixed with fun and creative approaches car show: BBC's Top Gear: http://www.topgear.com
The point of the post is to show that new ways of doing things, can get you to a new level. The show mentioned above has a wide global presence unconceivable for any other car tv show.
Emphasizing what makes you different is important if you don't want to be perceived as a commodity.
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